Banner ads are one of the most widely used forms of online advertising. These graphical advertisements appear on web pages, typically at the side of the screen. They aim to capture user attention and advertise products, services, or brands. As a result of their popularity, banner ads play a crucial role in the online advertising landscape. They pr

Banner ads remain to be a prevalent aspect of the digital advertising realm. These visual advertisements, typically displayed at the side of web pages, aim to capture user attention and showcase products or services. While their simplicity can be often perceived as such, banner ads employ a spectrum of techniques to influence viewers. From eye-cat